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Show Printable JobDigital Media Planner/Buyer
As seen in BostonJobs.com
Digital Media Planner/Buyer
Job Code :HOM-09-40
Division :Home Robots
Location :Bedford MA US 01730
Job Type :Full Time
Career Level :Experienced (Non-Manager)
Education :Bachelor's Degree
Skill :Marketing ->National Internet Marketing
Category :Advertising/Marketing/Public Relations
Job Description :
Digital Media Planner/Buyer Home Robots Division
iRobot delivers innovative robots that are making a difference in people s lives. From cleaning floors to disarming explosives, we constantly strive to find better ways to tackle dull, dirty and dangerous missions with better results.
Location:Bedford, MA
We seek an experiencedDigital Media Planner/Buyerfor our Home Robots Division. In this role, you willberesponsible for all functions within Digital and Media research & strategy, negotiation, ad serving/trafficking & implementation, creative concepts, development, conversion tracking, ROI reporting and analysis. We are looking for someone that is skilled in managing search campaigns, Affiliate Programs, Online Display Ads and Social Media with a proven track record for developing programs to increase revenue. The successful candidate should have a passion for digital advertising and an insatiable desire to learn and explore emerging trends that will be used to drive online sales of our home robots.
Responsibilities:
* Build relationships with vendors, negotiating and facilitating media buys and flowcharts for campaigns.
* Manage, analyze and optimize media placements for maximum ROI, and report on their effectiveness and progress toward achieving goals.
* Meet and exceed revenue goals for assigned programs.
* Manage Affiliate, Search, display Ads and split testing programs.
* Assess the value of media sponsorships and strategic partnerships where appropriate.
* Research and Develop new creative media ideas.
* Upload and traffic campaigns using 3rd party tools.
* Accountable for financial reporting process (authorizations, budgets and reconciliation).
* Perform campaign analysis with recommendations to management.
Job Requirements :
Requirements/Qualifications:
* Bachelor’s degree in marketing of related field.
* 5+ years of experience in online media planning / buying with experience in CPM, CPC, CPA, CPE pricing metrics strongly preferred.
* Experience working with all online marketing disciplines (ranching from web development to social media).
* Must be proficient with 3rd party ad serving technology (DoubleClick DFA).
* Strong knowledge of media planning and buying, online advertising strategy/tactics.
* Strong project management and organizational skills.
* Strong analytical & optimization knowledge and skills.
* Strong written and verbal presentation skills.
* Familiarity with tracking pixels such as floodlight tag.
* Must be detail oriented with excellent computer skills.
* Self-starter that can have an immediate positive impact on process and execution.
* Past experience A/?B testing to improve campaign performance a plus.
* Online agency experience desired.
iRobot’s staff includes some of the most talented and influential people in the robotics field. This is an exciting opportunity to work in a new and fast-growing industry in a position that will both challenge and provide unmatched experience. iRobot offers an excellent compensation and benefits package, as well as a dynamic and exciting working environment.
Job Code :HOM-09-40
Division :Home Robots
Location :Bedford MA US 01730
Job Type :Full Time
Career Level :Experienced (Non-Manager)
Education :Bachelor's Degree
Skill :Marketing ->National Internet Marketing
Category :Advertising/Marketing/Public Relations
Job Description :
Digital Media Planner/Buyer Home Robots Division
iRobot delivers innovative robots that are making a difference in people s lives. From cleaning floors to disarming explosives, we constantly strive to find better ways to tackle dull, dirty and dangerous missions with better results.
Location:Bedford, MA
We seek an experiencedDigital Media Planner/Buyerfor our Home Robots Division. In this role, you willberesponsible for all functions within Digital and Media research & strategy, negotiation, ad serving/trafficking & implementation, creative concepts, development, conversion tracking, ROI reporting and analysis. We are looking for someone that is skilled in managing search campaigns, Affiliate Programs, Online Display Ads and Social Media with a proven track record for developing programs to increase revenue. The successful candidate should have a passion for digital advertising and an insatiable desire to learn and explore emerging trends that will be used to drive online sales of our home robots.
Responsibilities:
* Build relationships with vendors, negotiating and facilitating media buys and flowcharts for campaigns.
* Manage, analyze and optimize media placements for maximum ROI, and report on their effectiveness and progress toward achieving goals.
* Meet and exceed revenue goals for assigned programs.
* Manage Affiliate, Search, display Ads and split testing programs.
* Assess the value of media sponsorships and strategic partnerships where appropriate.
* Research and Develop new creative media ideas.
* Upload and traffic campaigns using 3rd party tools.
* Accountable for financial reporting process (authorizations, budgets and reconciliation).
* Perform campaign analysis with recommendations to management.
Job Requirements :
Requirements/Qualifications:
* Bachelor’s degree in marketing of related field.
* 5+ years of experience in online media planning / buying with experience in CPM, CPC, CPA, CPE pricing metrics strongly preferred.
* Experience working with all online marketing disciplines (ranching from web development to social media).
* Must be proficient with 3rd party ad serving technology (DoubleClick DFA).
* Strong knowledge of media planning and buying, online advertising strategy/tactics.
* Strong project management and organizational skills.
* Strong analytical & optimization knowledge and skills.
* Strong written and verbal presentation skills.
* Familiarity with tracking pixels such as floodlight tag.
* Must be detail oriented with excellent computer skills.
* Self-starter that can have an immediate positive impact on process and execution.
* Past experience A/?B testing to improve campaign performance a plus.
* Online agency experience desired.
iRobot’s staff includes some of the most talented and influential people in the robotics field. This is an exciting opportunity to work in a new and fast-growing industry in a position that will both challenge and provide unmatched experience. iRobot offers an excellent compensation and benefits package, as well as a dynamic and exciting working environment.
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